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Founder
Merete Bech et Troels Holch Povlsen
Year of creation
1986
Origin
Danemark
Others Brands of the group
NAME IT is a children's clothing and footwear brand that is part of the Bestseller group, a Danish company founded in 1975. Since its inception, NAME IT has specialized in children's fashion, offering collections tailored to newborns, babies, children, and pre-teens. The brand stands out for its attention to detail and commitment to the quality, safety, and comfort of children. Additionally, NAME IT places great importance on sustainability and innovation, incorporating environmentally friendly materials into its collections. With its trendy and affordable design, the brand has established itself as a leading name in the children's fashion industry.