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Paris, 18 Boulevard Saint-Michel
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Founded in 1920 by Ehrhardt Koch in the United States, the brand New Era has become a key reference in the clothing industry, particularly thanks to its iconic caps. Koch, a visionary and entrepreneur, started with a modest capital borrowed from his sister and a colleague, launching a company that would revolutionize the sportswear industry. Over the decades, New Era has established itself by collaborating with major sports leagues such as MLB, NFL, and NBA, offering innovative and quality products. A symbol of authenticity and style, New Era is now synonymous with urban culture worldwide.