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Paris, 20 Rue Pierre Lescot
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NEW ROCK is a Spanish shoe brand founded in 1929. Known for its alternative and gothic designs, the brand has established itself as a major player in the leather fashion industry. Initially, NEW ROCK produced motorcycle boots and western shoes, gradually developing a reputation for its quality and durability. In the 70s and 80s, the brand expanded its range to include more eccentric styles, incorporating punk and gothic influences. Today, NEW ROCK is famous for its metal-adorned boots, high platforms, and avant-garde designs, attracting a loyal following of subcultures worldwide.