About the brand

Nitah

Founded by Élise, Nitah draws its inspiration from the heritage of her Moroccan grandmother, Anna Benitah, a passionate seamstress who passed on to her a love of detail and handcrafted work. The brand embodies a dialogue between her Moroccan roots and her French background, blending clean, structured French cuts with artisanal touches such as sfifa in sabra or belts inspired by the traditional caftan. Committed to quality and durability, Nitah works with local artisans in both Morocco and France to create timeless pieces. Based in the Lille region, Élise is also developing a line of hand-knitted knitwear in a social and solidarity-based approach, staying true to her vision of an elegant, responsible, and deeply human fashion.