About the brand

Nixon

NIXON is an American brand founded in 1998 by Chad DiNenna and Andy Laats in Encinitas, California. The brand initially focused on creating high-quality watches specifically designed for action sports enthusiasts such as surfing, skateboarding, and snowboarding. NIXON quickly gained a reputation for its innovative design and attention to detail. Their philosophy is based on creating products "by creative individuals, for creative individuals." In addition to watches, NIXON has expanded its product range to include accessories, bags, and audio tools, while maintaining a commitment to quality and style. The brand is also recognized for its collaborations with athletes and artists, further enhancing its appeal to sports and creative communities.