About the brand

Nü

Founded in 1997 by Jannie and Lars Schacksen, NÜ is a Danish clothing brand that embodies contemporary Nordic elegance. Rooted in Scandinavian tradition, the brand stands out for its minimalist approach and clean design, blending sophistication and ease. From the start, NÜ became known for using high-quality materials and meticulous attention to detail, aiming to offer timeless and functional pieces. Inspired by Denmark's landscapes and rich culture, NÜ continues to attract an international clientele seeking authentic and stylish clothing.