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NYDJat PARIS

Brand

About the brand

Nydj

Founder

Lisa Rudes Sandel

Year of creation

2003

Origin

Los Angeles

Social networks & Website

NYDJ, initially known as "Not Your Daughter's Jeans," is an American clothing brand founded in 2003. The brand was created by Lisa Rudes-Sandel with the goal of offering jeans that flatter the silhouette of mature women. NYDJ stands out for its patented Lift Tuck® technology that slims and supports the female figure, providing perfect comfort and fit. Over the years, the brand has expanded its product range to include various ready-to-wear pieces, while remaining true to its mission of empowering confidence and style in women of all ages. NYDJ products are available in numerous retail outlets worldwide, showcasing their popularity and success.