About the brand

Patou

Patou, founded in 1914 by the eponymous fashion designer, is a prestigious Parisian house that has managed to reinvent itself over the decades. A pioneer in the emancipation of women's fashion, Patou popularized chic sportswear and created iconic pieces such as tennis dresses for Suzanne Lenglen. The house also made its mark in the industry with the launch of famous perfumes, including "Joy" in 1929, then considered the world's most expensive perfume. After several years of inactivity, the brand was relaunched in 2018 under the direction of the LVMH group and the talented Guillaume Henry, who breathed new life into the sleeping beauty. Since then, Patou continues to perpetuate the legacy of its creator while adopting a modern and sustainable approach to fashion.