About the brand

Pepe Jeans Kids

PEPE JEANS KIDS is the children's line of Pepe Jeans London, a British fashion brand founded in 1973 by the three brothers Nitin, Arun, and Milan Shah. The brand started in the Portobello Road market in London, where it quickly became known for its high-quality jeans and innovative designs. With its success, Pepe Jeans soon built an international reputation. The brand's Kids line offers stylish and modern clothing for younger ones while maintaining the bold and creative spirit of the parent company. It embodies contemporary design with a touch of urban aesthetics and a special focus on quality and detail. Pepe Jeans' children's collections combine comfort and trendiness, offering pieces that appeal to kids while meeting parents' expectations for durability and style.