About the brand

Pero

PÉRO is an Indian clothing brand distinguished by its unique approach to fashion, merging traditional artisanal methods with contemporary design. Founded by Aneeth Arora, a graduate of the National Institute of Design, the brand derives its name from the Hindustani word for "worn," symbolizing its commitment to authenticity and local craftsmanship. Each PÉRO collection pays tribute to indigenous textiles and artisanal techniques, often reinvented with a modern twist. Working closely with artisans from various regions of India, the brand strives to preserve and promote traditional craftsmanship while creating timeless and elegant pieces.