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Paris, 65 Rue Saint-Jacques
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Founder
Julien Durant, Vincent André et Jeremy Rochette
Year of creation
2008
Origin
France
Picture Organic Clothing is a French brand of clothing and accessories for outdoor sports, founded in 2008 by three friends: Julien Durant, Vincent André, and Jeremy Rochette. Their vision was to create products that are both high-performing and eco-responsible in an industry often criticized for its environmental impact. From the start, Picture has stood out for its environmental commitment, using mainly recycled, organic, or bio-sourced materials. The brand embodies a sustainable philosophy throughout its production chain, including the end-of-life of products, with a focus on recycling. Over the years, Picture has built a strong reputation in the outdoor industry, becoming a symbol of sustainability and innovation.