About the brand

Play Up

Since its creation, Play Up has been dedicated since 2017 to imagining and manufacturing clothes specifically designed for today's and tomorrow's children. Driven by the deep conviction that the sustainability of our planet can only be ensured through responsible resource management, the brand is firmly committed to minimizing its waste throughout its production process. By adopting sustainable practices and constantly seeking innovative methods to reduce its ecological footprint, Play Up aspires to be a major player in driving change in the fashion industry, thereby contributing to shaping a better future for future generations. The brand does not simply follow trends, but prefers to take the lead by integrating deep ethical and environmental values, placing eco-responsibility at the heart of its DNA.