About the brand

Primitive

Primitive is a clothing brand founded by professional skateboarder Paul Rodriguez and his partners. The brand was born out of the vision to create a clothing line that reflects the skate culture while combining urban and contemporary elements. Primitive started modestly with a single store in California, offering skate clothing and accessories. Over the years, through strategic collaborations with artists, designers, and other brands, Primitive expanded its product range and gained popularity. Today, it is globally recognized for its distinctive designs that blend urban lifestyle and skate culture, attracting a loyal and diverse clientele.