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PUREat PARIS

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Brand

About the brand

Pure

Year of creation

1947

Origin

Allemagne

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Pure Shirt is a prestigious brand of men's clothing, renowned for its functional shirts that artfully blend comfort and contemporary design. This innovative brand was born under the auspices of Hatico Mode GmbH, a Bavarian family business with strong roots dating back to 1947. Pure Shirt stands out not only for its commitment to innovation and exceptional quality, but also for its dedication to sustainability. The brand uses premium European fabrics, emphasizing the importance of responsible and ethical production methods. It also remains true to a rich tradition of textile craftsmanship, meticulously passed down through generations. The heritage of Hatico Mode GmbH is reflected in every Pure Shirt shirt, showcasing a perfect fusion of tradition and modernity.