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About the brand

Reebok

Founder

Joseph William Foster

Year of creation

1958

Origin

Royaume-Uni

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Reebok is an iconic brand of sport shoes and clothing, founded in 1958 in the United Kingdom by Joseph William Foster and his grandsons. Originally named "J.W. Foster and Sons," the company began by creating spiked shoes for running, a significant innovation at the time. Reebok gained popularity in the 1980s, notably with the success of its Freestyle fitness shoes designed for women. Acquired by Adidas in 2005, the brand sought to reposition itself towards urban sports and fashion collaborations. Today, Reebok continues to celebrate its heritage while innovating in trendsetting sport shoes and clothing.

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