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ROCAWEARat PARIS

Brand

About the brand

Rocawear

Founder

Shawn "JAY-Z" Carter et Damon Dash

Year of creation

1999

Origin

New York

Social networks & Website

ROCAWEAR is an American clothing brand, founded in 1999 by hip-hop icons Shawn "Jay-Z" Carter and Damon Dash. Originally designed to capture the spirit and energy of hip-hop culture, ROCAWEAR quickly became a major player in the urban fashion industry. The brand is known for its innovative designs and collaborations with celebrities and influential artists. In 2007, Iconix Brand Group acquired ROCAWEAR, while still keeping Jay-Z as an iconic and creative figure. The brand has diversified its collections to include children's clothing, accessories, eyewear, and shoes, all while continuing to embody a bold attitude and distinctly modern urban style.