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Marseille, Centre Commercial Grand Littoral
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Founder
Shawn "JAY-Z" Carter et Damon Dash
Year of creation
1999
Origin
New York
ROCAWEAR is an American clothing brand, founded in 1999 by hip-hop icons Shawn "Jay-Z" Carter and Damon Dash. Originally designed to capture the spirit and energy of hip-hop culture, ROCAWEAR quickly became a major player in the urban fashion industry. The brand is known for its innovative designs and collaborations with celebrities and influential artists. In 2007, Iconix Brand Group acquired ROCAWEAR, while still keeping Jay-Z as an iconic and creative figure. The brand has diversified its collections to include children's clothing, accessories, eyewear, and shoes, all while continuing to embody a bold attitude and distinctly modern urban style.