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Paris, 103 Rue Saint-Denis
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Founder
Rich Novak, Doug Haut, et Jay Shuirman
Year of creation
1973
Origin
Santa Cruz
Santa Cruz is an iconic brand of skateboarding clothing and equipment, founded in 1973 in Santa Cruz, California, by Richard Novak, Doug Haut, and Jay Shuirman. It is one of the oldest active skateboard brands, known for its distinctive designs and original graphics created by artist Jim Phillips. Santa Cruz has played a crucial role in the development of skate culture, sponsoring many famous skaters and innovating with high-quality products. Its aesthetic often blends elements of punk, rock, and pop culture, solidifying its position as a key reference in the world of skateboarding and beyond.