About the brand

Setchu

Inspired by the Japanese expression “Wayo Setchu”, meaning a compromise between East and West, Setchu is defined by the fusion of two cultures to create something new from the familiar. Founded in 2020 by Japanese designer Satoshi Kuwata, based in Milan after working in Paris, London, New York, and Japan, the brand offers unisex collections where simplicity and functionality meet. Each piece reflects this design philosophy, conceived as an essential for fashion and lifestyle. True to the Japanese ecological concept “Mottainai,” Setchu embraces a sustainable approach that values reduction, reuse, and recycling. At the intersection of tradition and modernity, the brand embodies a contemporary and responsible elegance.