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SKECHERS, founded in 1992 by Robert Greenberg, is an American company specializing in the manufacturing of shoes. Greenberg, also the founder of LA Gear, created SKECHERS with the ambition of developing a brand focused on fashion trends. Initially, the company focused on utility boots and skate shoes, but quickly expanded its range to include athletic and leisure shoes for men, women, and children. Through technological innovations, aggressive advertising campaigns, and partnerships with celebrities and athletes, SKECHERS has established itself as one of the leading global shoe brands, selling millions of pairs each year.