About the brand

Smr 23

SMR 23 is the famous sneaker line from the Semerdjian house, a brand created in 2016 by the talented designer Eric Semerdjian. At the beginning, the brand focused exclusively on creating shoes for women, including sneakers, sandals, boots, and booties. Faced with a resounding success, Semerdjian made the strategic decision to expand its offerings to include collections dedicated to men and children. The name SMR 23 naturally emerged, as a symbolic tribute to his grandfather, who arrived in France in 1923, as well as to his children born on the 23rd. This reference to the number 23 embodies the heritage and family values that deeply influence the brand's identity.