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Born from the unique lifestyle of Biarritz, blending surf culture, fashion heritage and the energy of nature, SOWE Biarritz designs feminine collections that shine all year long. Its mission: to create a beach wardrobe that celebrates every woman. From beach to city, from relaxing holidays to aquatic sports, the pieces bring together style and comfort. Strong commitment: 95% of the materials for the 2025 collection are knitted in Spain or Italy and our creations come to life in our workshops in Tunisia and Portugal. Transportation is by land and sea and packaging is made from recycled plastic. Responsible fashion at every step, without compromise on aesthetics and quality.