About the brand

Start Rite

Start-Rite is a British brand of children's shoes founded in 1792 by James Smith in Norwich, England. Initially, the company produced boots for workers and farmers. Over time, the brand has specialized in children's shoes, focusing on comfort, support, and durability. In the early 20th century, Start-Rite introduced the concept of shoes tailored to children's growing feet, revolutionizing the industry. The brand has become synonymous with quality and innovation through in-depth research on pediatric anatomy. Today, Start-Rite continues to produce shoes that meet high standards while regularly innovating to meet modern needs.