Staud

Description

Staud is an American brand founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. Before launching the label, Sarah Staudinger, former fashion director at Reformation, drew on her family heritage with a designer mother and an iconic godmother, singer Cher. Staud collections blend vintage elegance with bold style, featuring graphic cuts, quality materials and meticulous attention to detail. True to a contemporary and accessible aesthetic, the brand offers practical and desirable fashion that appeals to women seeking authenticity. By moving forward without concern for conventions, Staud has established itself as an international reference, offering modern pieces designed to stand the test of time.