About the brand

Surprise

At Surprise, women’s fashion is meant to be both stylish and ethical. The ready-to-wear brand offers clothing for women crafted in family-run workshops in Italy, Turkey, Portugal and Poland, where workers’ rights are respected. Each piece is made to last, using certified natural materials that respect animal welfare, such as Responsible Mohair Standard and Mulesing Free mohair. Surprise favors fibers produced close to its workshops to reduce environmental impact and support the local economy. The brand is also committed to fair pricing, ensuring proper remuneration for its partners while remaining accessible. To minimize waste, production is adjusted to demand, and unsold items are donated to charitable organizations.