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THE GREATat PARIS

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About the brand

The Great

Founder

Emily Current & Meritt Elliott

Year of creation

2015

Origin

Etats Unis

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THE GREAT is a clothing brand founded by stylists Emily Current and Meritt Elliott. Having worked together for over two decades, they have built a reputation for their distinctive vision of nostalgic and casual American style. Before creating THE GREAT, the duo co-founded Current/Elliott, another fashion brand that played a significant role in popularizing boyfriend jeans. Launched in 2015, THE GREAT stands out for its modern interpretation of American classics, blending vintage with contemporary touches. Each collection reflects a relaxed and timeless aesthetic, showcasing high-quality fabrics and meticulous craftsmanship. Key pieces include tops, dresses, denim, and outerwear, all characterized by unparalleled comfort and attention to detail.

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