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About the brand

The Hundreds

Founder

Bobby Kim et Ben Shenassafar

Year of creation

2003

Origin

Los Angeles

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The Hundreds is a streetwear brand founded in 2003 by Bobby Kim and Ben Shenassafar in Los Angeles. The brand stands out for its unique blend of Californian culture and graphic design. Known for its iconic logo of a lit fuse bomb, The Hundreds has made a name for itself worldwide by skillfully mixing fashion, skate culture, hip-hop, and punk. In addition to clothing and footwear, the brand has also built a strong community through collaborations with other renowned brands and various projects, including publications and a strong presence on social media. The Hundreds embodies a "People Over Product" philosophy that prioritizes community and collective experience above all else.