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Paris, 64 Rue Tiquetonne
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Founder
Rizky Lasahido, Maru Asmellash et Eben Badu
Year of creation
2015
Origin
Amsterdam
THE NEW ORIGINALS (TNO) is a clothing brand founded in 2015 by Rizky Lasahido, Maru Asmellash, and Eben Badu in Amsterdam, known for its commitment to creativity and innovation. Born with the aim of celebrating culture and diversity, TNO is dedicated to producing functional clothing inspired by artistic expression and experimentation. Their slogan, "Creators Are The New Athletes", embodies this philosophy, emphasizing the empowerment of contemporary creators through unique and bold designs. combining streetwear and avant-garde influences, TNO firmly embeds itself in an urban and progressive aesthetic. The brand stands out through artistic collaborations and strong community involvement, constantly pushing the boundaries of design and fashion.