About the brand

The Shell Dealer

THE SHELL DEALER draws its identity from “Shell Therapy,” a unique experience that captures the essence of summer and carries it everywhere, even in the heart of winter. Its iconic “Shell Poppers” necklace, originally created to brighten up the cold months, embodies this philosophy: more than just jewelry, it is a true therapy that elevates any outfit. Within the “Shell Lab,” designer Roxane Peters creates pieces that revive the spirit and bring a touch of sunshine to urban life. Each order becomes a ritual of well-being: the jewelry is presented in a medicine-style box signed “The Shell Lab,” accompanied by a cotton pouch, a symbolic prescription, and the “The Shell Vitale” membership card granting exclusive privileges within the passionate Shell Cartel community.