About the brand

Timex

Timex is an American watch company founded in 1854 in Waterbury, a city in Connecticut. Originally known as Waterbury Clock Company, the company produced inexpensive wooden clocks. In the 1940s, the company adopted the name Timex, inspired by the combination of the words "Time" and "Kleenex". Timex watches became famous for their durability and affordability, earning the slogan "It takes a licking and keeps on ticking". The brand gained increasing popularity after World War II with iconic models like the Ironman and Indiglo watches. Over the decades, Timex has continued to innovate and adapt to trends while maintaining its commitment to quality and accessibility.