About the brand

Tommy Hilfiger Underwear

Tommy Hilfiger Underwear is a division of the famous American brand Tommy Hilfiger, founded by designer Tommy Hilfiger in 1985. The main brand quickly became known for its classic preppy style and ready-to-wear collections inspired by a mix of pop culture and American sportswear. In 1995, Tommy Hilfiger expanded its offerings by launching a line of underwear, Tommy Hilfiger Underwear. This new category puts as much emphasis on comfort and quality as it does on style, incorporating the same iconic design elements of the parent brand. Tommy Hilfiger Underwear quickly gained popularity, especially through memorable advertising campaigns involving celebrities and renowned models. The range of underwear is known for its soft and comfortable fabrics, modern cuts, and distinctive details such as the iconic logo on the elastic band. Today, Tommy Hilfiger Underwear continues to innovate with collections that blend classic style and modern comfort, attracting a loyal and diverse customer base worldwide.