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Paris, 55 Rue Saint-Denis
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Founder
Michael Cassel et Robert Vaughn
Year of creation
Début des années 2000
Origin
Etats-Unis
Von Dutch is an American clothing brand named after Kenneth Howard, a legendary 1950s artist known by the alias "Von Dutch". Kenneth Howard was renowned for his pinstriping and vehicle customization work, particularly in the Kustom Kulture scene. The brand was established in the 2000s by Michael Cassel and Robert Vaughn, who leveraged Kenneth Howard's mysterious image to launch a line of clothing and accessories. Von Dutch quickly became popular thanks to its hats and t-shirts featuring the iconic winged logo, becoming a symbol of urban fashion and pop culture in the early 2000s.