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Douai, 78 Rue De La Mairie
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Founder
Anne, Guillaume, Laetitia et Eloïse
Year of creation
2022
Origin
France
W.O.P World of Pop is a unisex, eco-responsible fashion brand created by Anne, Guillaume, Laetitia and Eloïse, four fashion enthusiasts who wanted to bring a new vision of fashion and consumption. Drawing on their ten years of experience in children’s clothing, the brand combines creativity, responsibility and inclusivity. Produced in partner workshops in Portugal, Morocco and Tunisia that share their values, the collections are made from sustainable materials such as organic cotton and Ecovero viscose, using less harmful techniques and eco-friendly details. A member of the 1% for the Planet collective, W.O.P promotes fair, colourful and accessible fashion, designed for all ages, genders and body types.