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WACOALat PARIS

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About the brand

Wacoal

Founder

Koichi Tsukamoto

Year of creation

1946

Origin

France

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Wacoal, founded in 1949 by Koichi Tsukamoto, is a renowned Japanese brand known for its expertise in lingerie. The brand's mission has always been to enhance the beauty and comfort of women through high-quality products. Over the decades, Wacoal has distinguished itself through its continuous innovation, integrating scientific research and cutting-edge technologies into its design processes. It quickly expanded internationally by entering the American and European markets in the 1980s. Wacoal is now synonymous with sophistication, comfort, and quality, offering a wide range of products from bras to sportswear. The brand remains committed to the pursuit of perfection and enhancing women's self-confidence worldwide.