About the brand

Welcome

Welcome was founded in 2010 by Jason Celaya. Initially conceived as a unique alternative for a small circle of friends seeking to break away from the dominant trends of the time, Welcome quickly made its mark in the skateboarding world by championing creativity, individuality, and nonconformity. The brand is a celebration of the unexpected, highlighting the power of juxtapositions and the beauty that arises from unexpected combinations. However, Welcome transcends its status as a skateboarding brand; it has evolved into a community. This community brings together individuals who share the belief that pushing boundaries and forging their own path is essential, thus redefining the standards of skateboarding and fashion.