About the brand

White Stuff

White Stuff is a British clothing brand founded in 1985 by Sean Thomas and George Treves, two friends passionate about mountain sports. Initially, they sold t-shirts to fund their ski trips. Their growing success led them to develop a full range of clothing and accessories for men and women, known for its casual style and unique prints. The brand stands out for its commitment to sustainability and fair trade, incorporating eco-friendly materials and ethical practices into their manufacturing processes. White Stuff is also active in philanthropy, notably through the establishment of the White Stuff Foundation, which supports various community causes. In summary, White Stuff has evolved from a small t-shirt business associated with the world of skiing to a brand recognized for its unique style and ethical and environmental values.