About the brand

You Must Create (Ymc)

You Must Create (YMC) is a British fashion brand founded in 1995 by Fraser Moss and Jimmy Collins. The brand name comes from a quote by the famous industrial designer Raymond Loewy: "You must create your own design style." From its beginnings, YMC has established itself with a unique approach, focusing on timeless and modern clothing, away from fleeting trends. The brand's design philosophy is rooted in functionality and simplicity, often inspired by cultural references and British subculture. YMC strives to create collections that withstand the test of time, embodying an urban and utilitarian aesthetic. Their range of clothing is characterized by clean cuts, subtle details, and high-quality craftsmanship, making YMC a standout in the landscape of contemporary fashion.