About the brand

Zero

Founded in 1996 in collaboration between Jamie Thomas and Anthony Freiberg, Zero Skateboards initially emerged as a clothing brand aimed at professional riders. Since its inception under Jamie Thomas's guidance, Zero has emerged as a leading force in the skateboarding industry, offering impressive collections of decks, wheels, and complete accessories. Based in Carlsbad, California, and backed by the Black Box Distribution network, Zero has earned a respected status in the skateboarding world, known for its dedication to riders worldwide. Despite technological advancements and modern materials, Zero opts for authentic simplicity, prioritizing traditional construction techniques to ensure robust and durable products. This approach makes their decks a preferred choice for riders looking to enhance their skills.