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Paris, 59 Rue Du Commerce
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Founder
Adolf Dassler
Year of creation
2008
Origin
Allemagne
Others Brands of the group
ADIDAS NEO is a sub-brand of Adidas, launched in 2008 to focus primarily on youthful and casual fashion. Created to meet the needs and tastes of teenagers and young adults, ADIDAS NEO stands out with modern, accessible, and versatile products. The brand emphasizes blending Adidas' traditional sporty aesthetic with a more casual and trendy style. ADIDAS NEO aims to capture the energetic and dynamic spirit of today's youth by developing collections that combine comfort, functionality, and style. Collaborations with celebrities and influencers have also helped the brand establish itself as a key player in the world of young fashion.