About the brand

Adidas Skateboarding

Adidas Skateboarding is a specific division of Adidas, a world-renowned German brand founded in 1949 by Adolf "Adi" Dassler. The idea for this branch originated in the 1990s when skateboarding was gaining popularity as both a culture and a sport. Adidas saw an opportunity to bring its expertise in athletic performance to the skateboarding industry. In 1998, the brand officially launched its line of skate shoes with innovative models such as the "Superstar" and the "Campus", tailored to the specific needs of skaters. Adidas Skateboarding has collaborated with professional skaters and artists to develop high-quality and influential products. Today, the brand continues to be a major force in the skateboarding world, supporting athletes, events, and cultural projects related to skateboarding.