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About the brand

Jordan

Year of creation

1985

Origin

Etats-Unis

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Jordan Brand, a subsidiary of Nike, was launched in 1984 around the legendary basketball player Michael Jordan. The first pair, the Air Jordan 1, released in 1985, revolutionized the sneaker market, marking a turning point with its bold design and contrasting colors. With each new edition, the Jordan line has innovated in terms of technology and style. Fueled by Michael Jordan's on-court achievements, the brand has become a symbol of performance and urban culture. Today, Jordan Brand continues to grow, partnering with artists, designers, and athletes to remain at the forefront of fashion and sport.

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