About the brand

Nike Kids

Nike Kids' story, the children's branch of the famous sportswear brand Nike, fits into Nike's overall strategy to expand its product range to reach a younger audience from an early age. Founded in 1964 as Blue Ribbon Sports, Nike quickly evolved to become a global icon in sportswear. Nike Kids was launched to offer children high-performance shoes, clothing, and accessories, reflecting the same innovations and technologies developed for adults. This initiative has built brand loyalty from a young age, ensuring that children have access to quality products for their sports and everyday activities. Nike Kids has thus become a key player in the children's clothing and accessory market, blending style, comfort, and performance while inspiring young generations to strive for sporting excellence.