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Paris, 18 Boulevard Saint-Michel
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Founder
Bill Bowerman et Philip H. Knight
Year of creation
1971
Origin
USA
Others Brands of the group
NIKE, founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, officially became NIKE, Inc. in 1971. Inspired by the Greek goddess of victory, the brand quickly stood out thanks to its technological innovations. The launch of the famous "Waffle Trainer" shoe in 1974 solidified its success. The iconic 'Swoosh' logo, designed to represent movement and speed, is now recognized worldwide. Partnerships with renowned athletes, including Michael Jordan, played a crucial role in the brand's popularity. Today, NIKE is a global leader in the sports gear industry, symbolizing performance and innovation.